Heroine I Couldn't Identify

[Brad]

Hi. Anyone know who this superheroine is? I found her while searching for something else, but I couldn't figure out what superheroine she was. Please help. Thank you!

[Mr. X]

Might be a villainess.

[helstar]

It's a screenshot from this backstage. They were making a photoshoot for ... you can see what

phpBB [video]

[Brad]

Thanks for the help, guys (helstar and Mr X). Great woman.

[EvilDaria]

Idle thought: In a fight between the superheroine and the machinery shown here, who would win?

[kaelas_pet]

The company is MB Crusher SpA near Venice Italy. The model for the 2012-2013 "Try Me, Feel the Difference" advertising campaign is Polish model Anna Stanczak. Seems the company's backstage video shared above is all we know of this mysterious superheroine assisting construction excavators in safely crushing rock.

excerpt from directindustry, an industrial trade show news website, dated 02 January 2013:

"From this, comes the decision to once again place its trust in DDM Advertising, under the guidance of Creative Director Giorgio Canale, for the new 2012 worldwide advertising campaign.

The agency, following intense cooperation with MB S.p.A., has developed a strong, captivating image that is both unique and cutting-edge.

The protagonist is the statuesque Polish model Anna Stanczak, interpreting a blonde heroine with an icy stare, immortalised in images by the famous photographer Angelo Gigli.
The aim in clear: create a communicative concept that entirely plays on the ambitious pairing of the fascinating and supernatural world of superheroes with the flagship product of the company, the crusher bucket: small, light, manageable, yet powerful and indestructible, capable of crushing anything, even, and above all, unnecessary costs. This is the true “power of crushing”.

The heroine, wrapped in a long cloak in the typical company colour scheme, embodies its values: MB isn’t scared of competitors, skillfully pointed out in its claim, “TRY ME, FEEL THE DIFFERENCE”.
It is with this message that MB, ever distinguished for its cutting-edge and innovative machinery, wanted to make its world image more aggressive and competitive."

[superheroinebabes]

NICE+